The upsell option after a first completed purchase is excellent.

Towards the bottom of each screen there are reassuring facts about menus, delivery, and dietary preferences that help answer common objections a user might have before buying.

The discount the user has signed up with is displayed in the top right of the onboarding flow it then shows up as a big purple bar on the checkout page.

The imagery of the box, the happy couple, the family, and the wine box are all beautifully shot and portray a quality product.

The progress bar at the top sets expectation – it starts at 50% can help build momentum.

Step 1 – Blue Apron’s registration page.

Blue Apron’s registration flow for new users does more than lead them to purchase, it lets them personalize their meal plans in an elegant and effective UI. People’s food needs come in all shapes and sizes. Its name by was inspired by the fact that chefs around the world wear blue aprons when learning to cook, and for the brand it has become a symbol of lifelong learning. The company has developed an integrated ecosystem that enables the company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values. What is more, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. Back in 2016, the New York Times called Blue Apron “the Starbucks of the meal-kit business.” The model aims to emulate having your own private chef – subscribers will discover new recipes, eat fresher food, and save both time and money.Īt the time of its launch in 2012, the company was one of the pioneers in the meal kit delivery business. It’s weekly subscription service delivers everything you need to make fresh meals, including shopping for its customers at wholesale and delivering all the ingredients in specific proportions, along with printed recipe cards. Pioneer in meal-kit delivery SPREE SUCCESS STORYīlue Apron is a New York-based start-up that is changing the way people cook at home.

Blue apron food delivery